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The Expat magazine
Target Audience: Resident expats
Frequency: Monthly
No of Copies/Size: 11,000, A4 size, 100 to 140 pages
Distribution: Free subscription for resident expats, ‘reading only’ copies in restaurants, bars, hotel business centres, embassies, airport limousines, luxury buses, airport VIP lounges etc.
Content : This magazine gives resident expatriates information about all things Malaysian. The free subscription, relevant content and our longevity make this the most widely read magazine by English speaking expats. Only 40% of our subscribers read other expat magazines. The complete magazine can be read online at
www.magazine.expatkl.com
Launched: 1996
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[ RATES ] [ MEDIA KIT ] [ SAMPLE PAGE ] [ READ ONLINE ] |
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The MM2H Guide
Target Audience: Resident and newly arrived expat and Malaysia My Second Homers
Frequency: Three times a year (December, April, August)
No of copies/size: 10,000, A4 size
Distribution: Offered for sale though the website www.mm2h.com and distributed through various channels including at promotional events for the MM2H programme.
Content: This guide explains all about the Malaysia My Second Home programme including testimonials form visa holders and the reasons why people are attracted to Malaysia. It also introduces applicants to local companies that can supply them with relevant products and services when they arrive here.
Launched: 2007 |
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The Motoring Guide
Target Audience: Resident and newly arrived expats and Malaysia My Second Homers
Frequency: Annual (December)
No of copies/size: 10,000, A4 size, around 40 pages
Distribution: Sent to all existing subscribers to The Expat and offered to all new subscribers to the magazine. A complete copy can be read online at www.expatkl.com and www.mm2h.com.
Content: This gives expats and Malaysia My Second Homers some tips on driving safely in Malaysia and an overview of the motoring industry in Malaysia. It also lets them know the makes and models of cars which are available in the country. Advertisers get listed on relevant websites to reach expats before they move to Malaysia.
Launched: 2003 |
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The Holiday Getaways Guide
Target Audience: Resident expats and Malaysia My Second Homers
Frequency: Annual (May)
No of copies/size: 10,000, A4, size, around 52 pages
Distribution: Sent to all existing subscribers to The Expat and offered to all new subscribers to the magazine. Copy online at www.expatkl.com
Content: This gives expats an overview of the various tourist destinations in Malaysia and neighbouring countries. It is not a detailed guide book but is intended to give them an overview of places worth visiting during their time in Malaysia.
Launched: 2003 |
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The Education Guide
Target Audience: Resident and newly arrived expat and Malaysia My Second Homers
Frequency: Annual (July)
No of copies/size: 10,000, A4 size, around 56 pages
Distribution: Sent to all existing subscribers to The Expat and offered to all new subscribers to the magazine. A complete copy can be read online in www.expatkl.com and www.mm2h.com.
Content: This gives expats and Malaysia My Second Homers an overview of the schools available in Malaysia and helps them select a place to educate their children.
Launched: 2004 |
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The Expat Welcome Guide
Target Audience: Newly arrived expats and Malaysia My Second Homers
Frequency: Annual (February each year)
No of copies/size: 11,000, A5 size, around 120 pages
Distribution: Given to all new subscribers to The Expat magazine for one year (around 2,000 households and distributed through over 100 different channels to reach newly arrived expats (expat associations, moving companies, consultants etc)
Content: This helps newly arrived expats settle into Malaysians by providing relevant information about settling into about Malaysia, places to go and things to do.
Launched: 2005 |
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The KL Welcome Guide
Target Audience: Affluent overseas and Malaysian visitors to Kuala Lumpur
Frequency: Annual in March each year
No of copies/size: 35,000, A5 size, around 120 pages
Distribution: Placed in approximately 80 Klang Valley hotels and sold in major bookstores
Content: This is a guide book to Kuala Lumpur and its environs which also covers other matters of interest about Malaysia including tourism, Malaysia My Second Home, property and investment. It is intended to help the visitor find things to do and also educate people from overseas about Malaysia.
Launched: 2006 |
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Senses Of Malaysia
Target Audience: Resident Expats and people overseas (particularly Singapore) who are interested in tourism and property in Malaysia.
Frequency: Bi monthly
No of copies/size: 10,000 copies, A4 size around 80 to 100 pages
Distribution: Paid subscription, bookstores in Malaysia and Singapore. Free “reading copies” placed in various relevant locations in Malaysia and Singapore.
Content: The magazine provides information about some of the better tourist destinations in Malaysia and upcoming events. It also has a section on the Malaysian property industry
Launched: 2008 |
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