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THE EXPAT MAGAZINE
Target Audience: Resident
Expats
Frequency: Monthly
No of copies/size:
12,000, A4 size, 100-140 Pages
Distribution: Free
subscription, reading only copies in restaurants, bars,
hotel business centres, embassies, luxury buses, airport VIP
lounges.
Content: This magazine
gives resident expat information about all things Malaysian.
The free subscription, relevant content and our longevity
make this the most widely read magazine by English speaking
expats. Only 40% of our subscribers read other expat
magazines. The complete magazine can be read online at
www.magazine.expatkl.com
Launched: 1996 |
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THE
EXPAT MM2H
Target Audience: Resident
and newly arrived expat and Malaysia My Second Homers
Frequency: Annual (twice
a year)
No of copies/size:
10,000, A4 size
Distribution: Offered for
sale though the website
www.mm2h.com and distributed through various channels
including at promotional events for the MM2H programme.
Content: This guide explains all about the Malaysia My
Second Home programme including
testimonials from visa holders and the reasons why people
are attracted to Malaysia. It also
introduces applicants to local companies that can supply
them with relevant products and
services when they arrive here.
Launched: 2007 |
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THE
EDUCATION GUIDE
Target Audience: Resident
and newly arrived expat and Malaysia My Second Homers
Frequency: Annual (July)
No of copies/size:
10,000, A4 size, around 56 pages
Distribution: Sent to all
existing subscribers to The Expat and offered to all new
subscribers to the magazine. A complete copy can be read
online in www.expatkl.com
and www.mm2h.com.
Content: This gives
expats and Malaysia My Second Homers an overview of the
schools available in Malaysia and helps them select a place
to educate their children.
Launched: 2004 |
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THE
EXPAT WELCOME GUIDE
Target Audience: Newly
arrived expats and Malaysia My Second Homers
Frequency: Annual
(February each year)
No of copies/size:
11,000, A5 size, around 120 pages
Distribution: Given to
all new subscribers to The Expat magazine for one year
(around 2,000 households, distributed through over 100
different channels to reach newly arrived expats (expat
associations, moving companies, consultants, etc) and sold
in major bookstores.
Content: This helps newly
arrived expats settle into Malaysia by providing relevant
information about settling about Malaysia, places to go and
things to do.
Launched: 2005 |
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THE KL
WELCOME GUIDE
Target Audience: Visitors
to Kuala Lumpur
Frequency: Annual in
March each year
No of copies/size:
35,000, A5 size, around 120 pages
Distribution: Placed in
approximately 80 Klang Valley hotels and sold in major
bookstores
Content: This is a guide
book to Kuala Lumpur and its environs which also covers
other matters of interest about Malaysia including tourism,
Malaysia My Second Home, property and investment. It is
intended to help the visitor find things to do and also
educate people from overseas about Malaysia.
Launched: 2006 |
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SENSES
OF MALAYSIA
Target Audience:
Singapore expats and Singaporeans and secondary target –
affluent
Malaysian and expats in Malaysia.
Frequency: Bi monthly
No of copies/size: 10,000
copies, A4 size around 80 to 100 pages
Distribution: Paid
subscription, bookstores in Malaysia and Singapore. Free
“reading copies” placed in various relevant locations in
Malaysia and Singapore. More then 5,000 Singapore
subscribers in database.
Content: This upmarket
travel orientated magazine covers both tourism in Malaysia
and the property industry.
Launched: 2008 |
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Health
Holidays in Malaysia
Target Audience: Resident
expats, Malaysia My Second Homers and overseas visitors
seeking wellness or medical services in Malaysia
Frequency: Annual
(November)
No of copies/size:
20,000, A4, size, around 60 pages
Distribution: Existing subscribers to The Expat, local and
international tourism Malaysia offices, other international
Malaysia representative offices, hotel business centres,
embassies, events we participate and airport lounge. Copy
online at www.expatkl.com
Content: The guide will
give an overview of the various aspects of Health Tourism
explaining the kind of services offered in Malaysia. It will
focus on several areas such as wellness programmes, dental
services, elective medical procedures, major medical
procedures and general tourism.
Launched: 2009 |
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EXPAT
GETAWAYS
Target Audience: Resident
expats in Singapore, Malaysia, Expat's visiting friends &
relatives and Malaysia My Second Homers
Frequency: Quarterly
No of copies/size:
12,000, 8 by 10 1/2 inch size
Distribution: Mailed out
to our expat subscriber base and will be sold at bookstore
and distributed to expat organisations.
Content: The Expat
Getaways will give expats advice on brief getaways, longer
stay destinations, business travel and general travel
related information. The focus will be on South East Asia
with occasional coverage of other Asian destinations
including Australia, New Zealand and the Pacific.
Launched: September 2010
(TBC) |
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