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THE EXPAT MAGAZINE
Target Audience: Resident
Expats
Frequency: Monthly
No of copies/size:
12,000, A4 size, 100-140 Pages
Distribution: Free
subscription, reading only copies in restaurants, bars,
hotel business centres, embassies, luxury buses, airport VIP
lounges.
Content: This magazine provides information about all things Malaysian to resident expats.
The free subscription, relevant content and our longevity
make this the most widely read magazine by English speaking
expats. Sixty percent of our subscribers read our expat magazine exclusively.
The complete magazine can be read online at
www.theexpatgroup.com/theexpat-read-online
Launched: 1996 |
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THE
EXPAT MM2H
Target Audience: Resident
and newly arrived expats and Malaysia My Second Homers
Frequency: Annual (June)
No of copies/size:
10,000, A4 size
Distribution: Offered for
sale though the website
www.mm2h.com and distributed through various channels
including at promotional events for the MM2H programme.
Content: This guide explains all about the Malaysia My
Second Home programme including
testimonials from visa holders and the reasons why people
are attracted to Malaysia. It also
introduces applicants to local companies that can supply
them with relevant products and
services when they arrive here.
Launched: 2007 |
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THE
EXPAT GETAWAYS GUIDE
Target Audience:
Resident expats and Malaysia My Second Homers
Frequency: Annual (October)
No of copies/size:
10,000, A4, size, around 52 pages
Distribution: Sent to all
existing subscribers to The Expat and offered to all new
subscribers to the magazine. Read online here.
Content: This gives expats an overview of the various
tourist destinations in Malaysia and neighbouring countries.
It is not a detailed guide book but is intended to give them
an overview of places worth visiting during their time in
Malaysia.
Launched: 2003 |
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THE
EDUCATION GUIDE
Target Audience: Resident
and newly arrived expats and Malaysia My Second Homers
Frequency: Annual (June)
No of copies/size:
10,000, A4 size, around 56 pages
Distribution: Sent to all
existing subscribers to The Expat and offered to all new
subscribers to the magazine. A complete copy can be read
online on here and www.mm2h.com.
Content: This gives
expats and Malaysia My Second Homers an overview of the
schools available in Malaysia and helps them select a place
to educate their children.
Launched: 2004 |
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THE
EXPAT WELCOME GUIDE
Target Audience: Newly
arrived expats and Malaysia My Second Homers
Frequency: Annual
(March)
No of copies/size:
11,000, A5 size, around 120 pages
Distribution: Given to
all new subscribers to The Expat magazine for one year
(around 2,000 households, distributed through over 100
different channels to reach newly arrived expats (expat
associations, moving companies, consultants, etc) and sold
in major bookstores.
Content: This helps newly
arrived expats settle into Malaysia by providing relevant
information about settling in Malaysia, places to go and
things to do.
Launched: 2005 |
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THE KL
WELCOME GUIDE
Target Audience: Visitors
to Kuala Lumpur
Frequency: Annual (April)
No of copies/size:
35,000, A5 size, around 120 pages
Distribution: Placed in
approximately 80 Klang Valley hotels and sold in major
bookstores
Content: This is a guide
book to Kuala Lumpur and its environs which also covers
other matters of interest about Malaysia including tourism,
Malaysia My Second Home, property and investment. It is
intended to help the visitor find things to do and also
educate people from overseas about Malaysia.
Launched: 2006 |
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SENSES
OF MALAYSIA
Target Audience:
Primary: Tourists, business travelers, foreign investors
Secondary: Affluent Malaysians
Frequency: Bi monthly
No of copies/size: 10,000
copies, A4 size around 80 to 100 pages
Distribution: Malaysia Airlines - 2,000 copies in First, Business, and Economy Class;
4 & 5 star hotel suites (1,000+), business centres, club floors, lounges; foreign embassies; Tourism Malaysia offices, airport lounges,
subscriptions, Subang Skypark Airport Terminal, all 22 Mercedes-Benz dealerships in Malaysia
Content: This is an upmarket travel and tourism magazine, highlighting the best of Malaysia from property to tourism, art to sports, recreation to education, adventure stories to history, lifestyle to information, and much more
Launched: 2008 |
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HEALTH HOLIDAYS IN MALAYSIA
Target Audience: Resident
expats, Malaysia My Second Homers and overseas visitors
seeking wellness or medical services in Malaysia
Frequency: Annual
(March)
No of copies/size:
20,000, A4, size, around 60 pages
Distribution: Existing subscribers to The Expat, local and
international tourism Malaysia offices, other international
Malaysia representative offices, hotel business centres,
embassies, events we participate and airport lounge.
Read online here.
Content: The guide will
give an overview of the various aspects of Health Tourism
explaining the kind of services offered in Malaysia. It will
focus on several areas such as wellness programmes, dental
services, elective medical procedures, major medical
procedures and general tourism.
Launched: 2009 |
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THE EXPAT PROPERTY GUIDE
Target Audience: Resident
expats
Frequency: Annual (December)
No of copies/size: 12,000, A4 size, 60 Pages
Distribution: Free copies to all existing 6,000 (approx.) Expat magazine subscribers and an expected 2,000 new subscribers in 2011; reading only copies in restaurants, bars, hotel business centres, embassies, luxury buses, airport VIP lounges.
Content: The Expat Property Guide covers all aspects of buying, selling and renting property in Malaysia. It also explains the various types of property available, the latest rules on foreigners buying property, and various legal aspects. In addition, there are detailed descriptions of areas to live in Malaysia, and advice on dealing with agents, realtors and developers.
Launched: 2011 |
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PENANG INTERNATIONAL
Target Audience: Expats, and affluent local and foreign tourists
Frequency: Bi-monthly
No of copies/size: 8,000 copies, A4 Size, around 40pages
Distribution: 700+ Penang expat subscribers, rooms of 4 & 5 star hotels, selected restaurants and retail outlets
Content: The magazine highlights the best that Penang has to offer, so both
residents and visitors will know the best places to visit as well as learn more about the people, culture and history.
Launched: 2012
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ESSENTIAL KUALA LUMPUR
Target Audience: The very top end of the tourist market and the most affluent residents of the Klang Valley region.
Frequency: Quarterly
No of copies/size: 10,000 copies, (Full page: 240 x 335mm + 3mm bleed)
Distribution: Direct Mail to Citibank premium card members, hotels, golf clubs, restaurants, news agents, mailing and promotion
Content: This magazine offers a unique style and quality to reflect the best that Kuala Lumpur has to offer. In line with Malaysia’s government initiatives to make KL a top-20 liveable city in the world, this magazine showcases the city’s fine living, luxury goods, and first-class urban developments.
Launched: 2012
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